Own a MVMNT Studio

Bring MVMNT to your community.

Bring MVMNT to your community.

Bring MVMNT to your community.

MVMNT is more than a Pilates studio. We’ve reimagined the model by combining reformer Pilates, strength training, and Cadillac programming into one intentional system built to help people move better for life.

MVMNT is more than a Pilates studio. We’ve reimagined the model by combining reformer Pilates, strength training, and Cadillac programming into one intentional system built to help people move better for life.

We're in the early stages of planning for expansion. This page is here to help us understand who's interested in the concept.

We're in the early stages of planning for expansion. This page is here to help us understand who's interested in the concept.

A Better Movement Concept

Two disciplines, one intentional system.

Two disciplines, one intentional system.

Two disciplines, one intentional system.

Boutique Pilates has grown tremendously over the past decade, yet most studios still build their entire experience around a single training format.

Boutique Pilates has grown tremendously over the past decade, yet most studios still build their entire experience around a single training format.

MVMNT was created around a different philosophy. We believe people achieve better, longer-lasting results when Pilates and strength training work together. Instead of isolated workouts, MVMNT delivers a complete movement experience that develops strength, mobility, balance, flexibility, and resilience through intentional programming.

A concept designed not just for fitness, but for lifelong movement.

A concept designed not just for fitness, but for lifelong movement.

Built From the Ground Up

The blueprint, so you can build the studio.

The blueprint, so you can build the studio.

The blueprint, so you can build the studio.

Launching a boutique studio takes more than leasing space and buying equipment. MVMNT is building out a complete operating system, developed and documented in our flagship studio. As we plan for expansion, the areas we're designing that system to cover include:

Launching a boutique studio takes more than leasing space and buying equipment. MVMNT is building out a complete operating system, developed and documented in our flagship studio. As we plan for expansion, the areas we're designing that system to cover include:

/ Studio planning and layout guidance

/ Equipment specifications

/ Technology platform and implementation

/ Pricing and membership structure

/ Class programming and teaching standards

/ Instructor recruiting, onboarding, and training

/ Staff training and standard operating procedures

/ Brand standards and creative assets

/ Marketing campaigns and lead generation

/ Automated email and text nurture sequences

/ Sales process and conversion tools

/ Grand-opening playbook

/ Operational support structure

The intent is that future studio owners build on documented systems rather than starting from scratch.

Studio Formats

One philosophy. Multiple formats.

One philosophy. Multiple formats.

One philosophy. Multiple formats.

Every MVMNT location is built around the same idea: intentional movement through the integration of Pilates and strength. Three formats are in development so the concept can fit markets of different sizes.

Every MVMNT location is built around the same idea: intentional movement through the integration of Pilates and strength. Three formats are in development so the concept can fit markets of different sizes.

Format 01

MVMNT Studio

≈ 1,800–2,600 sq ft

Our standard standalone location and the foundation of future growth. A dedicated reformer studio paired with a purposeful strength and private-training area delivers the signature MVMNT experience in an efficient footprint.

Suited to: standalone ownership, growing suburban communities, smaller metro markets, and first-time operators.


Format 02

MVMNT Flagship

≈ 3,600–4,200 sq ft

The fullest expression of the brand. Three dedicated environments, reformer, Cadillac, and strength, plus expanded retail, enhanced amenities, and flexible private training. A market hub for instructor education, specialty programming, and community events.

Suited to: larger metro markets and affluent suburban communities that can support multi-studio growth.

Format 03

MVMNT Satellite

≈ 1,500–1,900 sq ft

A streamlined studio that extends the reach of a nearby Flagship. Satellites focus primarily on reformer programming while staying connected to the Flagship for specialty classes, Cadillac programming, and instructor development.

Suited to: serving an entire metro through an efficient hub-and-spoke model, within roughly 15–20 miles of a Flagship.

Why MVMNT

A premium movement brand, built for the long term.

A premium movement brand, built for the long term.

A premium movement brand, built for the long term.

What sets MVMNT apart:

Integrated Pilates + Strength

A differentiated concept, not another single-format studio.

Addressing the instructor challenge

Finding great instructors is the hardest part of running a Pilates studio. MVMNT has built its own training program, and developing that into a resource future owners can draw on is part of our expansion planning.

Multiple scalable formats

Studio, Flagship, and Satellite let the concept match different market sizes.

Premium brand positioning

Considered design and a member experience built to command loyalty.

Documented systems and technology

A documented operating platform and an integrated technology ecosystem.

A thoughtful expansion strategy

Measured growth, not growth for its own sake.

Who We’re Looking For

Build something worth belonging to.

Build something worth belonging to.

Build something worth belonging to.

The concept tends to resonate with people passionate about building outstanding businesses and creating exceptional experiences. Pilates experience is valuable, but it isn't required.

— Entrepreneurs and community-minded leaders

— Boutique fitness operators

— Multi-unit business owners

— Healthcare and wellness professionals

Just as important as experience is a genuine commitment to quality, hospitality, and protecting the MVMNT brand.

A Thoughtful Approach to Growth

Interested in learning more?

Interested in learning more?

Interested in learning more?

As MVMNT expands, we want to do it with people who share a commitment to quality and hospitality. If you’d like to explore bringing MVMNT to your community, we’d love to learn more about you

MVMNT is not currently offering franchises or business opportunities and will not offer or sell a franchise in any state until it has satisfied that state's applicable disclosure and registration requirements. Submitting this form expresses interest only. It does not constitute an offer, agreement, commitment, application, or any right to a territory or future opportunity.

Frequently Asked

Questions

Questions

Questions

Is MVMNT currently offering franchises?

Do I need Pilates experience?

How much does it cost to open a MVMNT studio?

What markets are available?

This webpage is provided for informational purposes only and is intended solely to gauge interest in future expansion opportunities. Nothing on this page constitutes an offer to sell, or the solicitation of an offer to buy, a franchise, business opportunity, security, or investment of any kind. MVMNT will not offer or sell a franchise in any state until it has satisfied that state's applicable disclosure and registration requirements, and no offer will be made in any jurisdiction where such an offer would be unlawful. Any future relationship would be subject to applicable law, definitive written agreements, and MVMNT's approval process. Nothing on this page is a representation of potential revenue, income, or profit.

This webpage is provided for informational purposes only and is intended solely to gauge interest in future expansion opportunities. Nothing on this page constitutes an offer to sell, or the solicitation of an offer to buy, a franchise, business opportunity, security, or investment of any kind. MVMNT will not offer or sell a franchise in any state until it has satisfied that state's applicable disclosure and registration requirements, and no offer will be made in any jurisdiction where such an offer would be unlawful. Any future relationship would be subject to applicable law, definitive written agreements, and MVMNT's approval process. Nothing on this page is a representation of potential revenue, income, or profit.